woocommerce vs shopify

WooCommerce vs Shopify: Which Is the Best Choice for Your Store?

By in Product Reviews

Knowing which eCommerce platform to use is tough. That’s why we have this WooCommerce vs Shopify showdown to help you choose.

Starting an eCommerce store is now one of the best ways to rake in the dough. 

In 2018 alone, 1.8 billion people purchased products online. Clearly, the internet is a great place to sell your goods.

Moreover, 22% of global retail sales are projected to be online by 2023.

WooCommerce vs Shopify Review: Ecommerce global sales

However, to set up your own store, you need the best eCommerce platforms.

WooCommerce vs Shopify are the two biggest names that come to mind. They both are, without a doubt, two of the most successful platforms in the market today. 

If you’re confused between the two and want to choose the one that aligns the best with your business, then it’s essential to know them in-depth.

So check out this in-depth review on WooCommerce vs. Shopify to make an informed choice.

To help you out, we’ve created a table of contents so you can jump ahead if you want:

WooCommerce vs. Shopify: Overview


WooCommerce Vs Shopify: Shopify Cover Page

Designed as a holistic platform for eCommerce and a retail Point-of-Sale (POS) system, Shopify can perform a wide range of activities like payments, marketing, customer engagement, data analytics, visualization, and more.

As of 2018, this platform was used by more than 1,000,000 businesses across 1,770 countries in the world.

In 2016, 33% of all Americans purchased products from a Shopify powered eCommerce store.

WooCommerce Vs Shopify: Shopify Statistics


WooCommerce is an open-source, highly customizable eCommerce platform widely used all over the world. 

WooCommerce Vs Shopify: WooCommerce cover page

It provides the user with a very powerful Content Management System (CMS), which can cater to any business needs that you may have.

According to statistics, WooCommerce powers 26% of the world’s top websites

As of now, WooCommerce hosts 3,317,205 live websites. The good news is that it provides customer service in 50 different languages, which further adds to its flexibility.

So, now that you know a bit about WooCommerce vs Shopify, let’s take a look at a breakdown of all the features of both to help you choose the perfect eCommerce platform for your business. 

1. Ease of Use

One of the major reasons for choosing one platform over the other is the ease of use and user-friendliness. The good thing is that both WooCommerce vs Shopify are quite easy to use.


Shopify is a fully hosted platform. It takes care of all your needs, including hosting, security patch updates, new version updates, downloads, and more. 

You don’t even have to download any software or application. All you have to do is simply log in to your account from a web browser.

On top of that, since Shopify provides you with a wide range of video tutorials, learning how to use the platform is a cinch.

Additional bonuses include the availability of an extensive collection of themes and a drag-and-drop enabled interface.

Plus, you can manage everything from a simple dashboard.

Shopify Single Dashboard


WooCommerce, on the other hand, is a self-hosted platform. That means you have to take care of everything yourself.

Unlike Shopify, you have to invest in web hosting (after creating a WordPress site) and a domain name. Plus, you have to manually track updates, regularly perform software and security patch updates and downloads, and more.

To use WooCommerce, you also need to download and set up the plugin on your WordPress site. However, with access to more than 50,000 free and paid WordPress plugins, as well as high-quality WooCommerce themes, the platform enables a high level of automation. 

Moreover, WooCommerce lets you make endless changes. And it’s super easy to use. 

That said, WooCommerce doesn’t offer drag and drop feature as of yet. And a beginner might find the platform challenging at first because there are so many features.

However, there are tons of helpful tutorials to help you out.

2. Third-Party Integrations

Any eCommerce platform requires integrations and add-ons to enable scalability and smooth functioning.


Shopify provides excellent third-party integrations and add-ons. When you use Shopify, you can purchase any app you want from their built-in app store, which houses thousands of apps.

Shopify third-party integrations

For instance, integrations with apps like Facebook help you take care of customer engagement and marketing. 

You can also choose from other apps like Hubspot for CRM, SAP enterprise resource planning (CRM), Workday for financial management, and more.


WooCommerce isn’t too far behind when it comes to third-party integrations.

For instance, you have access to hundreds of free and paid integration options, spanning logistical and technical needs.

WooCommerce third-party integrations

With the high degree of customization it offers, you can also add apps like extra payment gateways, marketing, and enterprise resource planning (ERP). 

Moreover, you can even integrate it with applications like Twitter, LinkedIn, Pinterest, and even Mailchimp for your email marketing needs.

3. Dropshipping Capabilities 

Dropshipping has emerged as one of the easiest ways to make money online.

Many professionals are gravitating towards the dropshipping model, which is way more straightforward and affordable than the regular eCommerce model. 

Here’s a simple breakdown of the dropshipping model

How drop-shipping model works

When it comes to our WooCommerce vs Shopify comparison, both provide powerful dropshipping integrations.


Shopify Dropshipping

Shopify provides a similar front-end for your dropshipping store as a regular eCommerce shop. In fact, the user-interface of a dropshipping site is almost always similar to that of a traditional eCommerce site. 

However, once the customer browses the products and places the order on your website, Shopify makes sure the proper manufacturer/vendor is notified.

The platform is integrated with many reputable dropshipping players, including AliExpress, Oberlo, and more.

While Shopify gives you access to the best marketplaces, most of these dropshipping apps ask for a membership fee. Many of them also charge additional shipping charges. This can prove costly as your eCommerce site begins to grow.


WooCommerce Dropshipping

WooCommerce allows you to easily set up your own dropshipping marketplace, where you can stock products from different vendors and sell them.

With this add-on, you may have to fulfill minimum order requirements for suppliers and vendors for delivery. The good news is you can adjust the prices accordingly so you generate a profit. 

WooCommerce dropshipping also provides various perks like:

  • End to end management of the dropshipping store
  • Automatic notification of suppliers upon purchase
  • Quick import of inventory per supplier
  • Assigning inventory to specific suppliers

4. Scalability

Scalability is another essential consideration while choosing the right platform. After all, you want to trust your platform can keep up with your growth.


When you use Shopify, everything is already taken care of for you since it’s a fully hosted solution. 

With a growing business, you need more integrations, better speed and customer support, security, regular upgrades, updates, and more. 

Shopify enables you to easily manage all of this by allowing you to upgrade your plans as your business gets bigger. 

Although the plans get pricier, they meet all your business needs on account of excellent scalability. In fact, you’ll never have to worry about missing out on any detail, no matter how big your eCommerce shop grows.


WooCommerce is a self-hosted platform, which means that unlike Shopify, you have to take care of everything as your business grows.

However, as your business reaches new heights, WooCommerce scales with ease. You can personalize your account, keep the things you need, and do away with the things that you don’t.

In fact, some of the biggest brands in the world power their sites with the WordPress CMS and use WooCommerce to run their online shops.

With WooCommerce, you also get access to industry experts who can help you create the platform just the way you need.

5. Customer Support 

Any time you use a platform to power your online shop, you’re going to need access to stellar customer support.

After all, do you think your customers will wait around for you to fix your site in the case of a problem?

Absolutely not! 

Instead, they’ll simply move on to another eCommerce store that provides them with what they need. 

Let’s see how this WooCommerce vs Shopify battle fares in terms of customer support. 


Again, since Shopify is a fully hosted platform, its staff makes sure to keep the customer service up and running at all times. In fact, Shopify provides impressive 24/7 customer support via:

  • Live chat
  • Email
  • Phone
  • Ticket system
Shopify Customer Support Cover Page

Other than this, Shopify comes with an extensive range of tutorial videos to help you out. 

They also have active community forums where like-minded users can talk about anything from web design to security issues.

Lastly, you can get in touch with Shopify’s customer support team via social media. Keep in mind, however, Shopify doesn’t provide customer support for third-party integrations and apps.


WooCommerce is a self-hosted platform, so there are limitations to the type of support you can get from WooCommerce developers.

That said, WooCommerce does provide customer support for the maintenance of third-party applications and integrations, unlike Shopify.

WooCommerce Customer Support Cover Page

In addition, you can access WooCommerce help via:

  • Email
  • Ticket system
  • Community forums
  • Extensive written and video tutorials

Unfortunately, WooCommerce doesn’t have 24/7 customer support via phone and live chat, which may be a drawback in the case of an emergency.

6. Pricing

No matter how impressive the features are, it won’t make much difference if the price is out of your budget. 

Here’s a comparison between the pricing plans of both WooCommerce vs Shopify.


You have access to three pricing plans, including the ‘Basic’ plan for $29, the ’Shopify’ plan for $79, and the ‘Advanced’ plan for $299, all paid monthly. 

Shopify Pricing Plan

All the plans come with additional features like a 14-day free trial, SSL certificate, domain name, and web hosting. 

Shopify Free Trial


WooCommerce is one of the few eCommerce platforms in the market today that are absolutely free to use

However, you have to pay for additional features like the domain name, web hosting, themes, and SSL certificates.

That said, there are many high-quality and affordable web hosting providers like BlueHost and SiteGround available for those looking to use WooCommerce to power their online shop.

WooCommerce vs Shopify: Wrapping Up

And there you have it! A WooCommerce vs. Shopify comparison to help you make a more informed decision about which eCommerce platform to use.

And to help you out even more, here’s a quick breakdown of both WooCommerce vs Shopify: 

Features Shopify WooCommerce
Ease of use The fully hosted platform enhances the user experience Self-hosted platform with thousands of plugins available
Integrations Provides excellent integrations with a wide range of applications Offers hundreds of technical and logistical app integrations
Dropshipping Allows you access to the best dropshipping marketplaces Is highly customizable, allows you to create your own marketplace where vendors can sell
Scalability Easily scalable since its fully hosted Highly scalable
Customer support 24/7 customer support via phone, email, tickets, and live chat. Also has a wide range of video tutorials There’s a community forum, video tutorials, email and ticket support, but no phone or chat
Payments and pricing Three plans priced at $29, $79 and $299 paid monthly, with a 14-day free trial The platform is free to use, but you have to pay for domain names, some themes, and SSL certificates 
Market share 22% for the top 1 million websites 18% for the top 1 million websites

In the end, every business is different. When choosing an eCommerce platform to use, it’s important you look at budget, long and short-term goals, scalability, ease of use, and various third-party integrations, among other things.

Have you decided you want to use WooCommerce to power your online shop? Make sure to check out these helpful WooCommerce lead generation tips to help you drive traffic to your site that converts.

Have you ever used WooCommerce or Shopify? Why did you choose the platform you did? We’d love to hear all about it in the comments below!

Our Content is free. We may earn a small commission, if you purchase a product using our referral link.

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1 comments on “WooCommerce vs Shopify: Which Is the Best Choice for Your Store?”

  1. Reply

    Nice read. I like dropshipping so Shopify works for me. But I think WooCommerce is better when it comes to content-heavy websites.

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